Swiffer is aiming to debunk the myth that Swiffer is not safe for use on hardwood floors with the help of Erin & Ben Napier, home renovation and woodworking experts.
Ben and Erin are Chevrolet brand enthusiasts and collectors of vehicles spanning five decades. In this social media campaign, the Napiersshare their real life stories and vignettes from behind the wheel of “the original SUV,” Chevrolet’s 2021 Suburban High Country.
There are 69 million Americans living in rural small town communities where T-Mobile target consumers live. In this campaign, Erin and Ben collaborated with T-Mobile to help bring awareness to small town audiences about the 5G wireless and home internet networks in their community and celebrated some of the ways T-Mobile is investing in rural communities around the nation.
In this HGTV / Home Town integrated campaign, Erin and Ben prepare a historic home for the fastest work-from-home technology with X-Finity wireless and show a new homeowner how well-connected they’ll be from every nook and cranny of the property. A corresponding commercial spot aired across all Discovery networks in cross-promotion of Home Town.
In one HGTV / Home Town integrated campaign, Erin swatches and chooses from Valspar’s vast array of color to find the perfect yellow front door paint and in 2021, Erin and Ben transform an entire vacant street with vibrant Valspar color in Wetumpka, Alabama on the special event series, Home Town Takeover.
After the launch of Home Town, we were approached by overseas companies to partner on furniture line development with national distribution. The offer on the table was more money than we could imagine in our lifetime, but it was easy to say “no,” because Ben remembered the small factory towns from his years growing up in North Carolina that had been shuttered and left with nothing when manufacturing moved overseas.
Vaughan-Bassett, the largest manufacturer of wooden residential furniture in the United States, is committed to their hometown of Galax, Virginia, and to the people there, and we have partnered with them to design an antique-inspired furniture line that is handcrafted by 600 American workers and sold in stores all over the United States. For every Appalachian hardwood tree that is cut to build a piece of Scotsman or LMCo. furniture, one tree is planted in its place, making a sustainable future for our forests and companies.
Cracker Barrel is more than a restaurant, it's a home away from home. A place that makes you want to pull up a chair and visit for a few hours. A place to share with family. So it felt only natural to partner with a brand that shares Erin and Ben's commitment to the idea of home and all it can mean to people, to share the authentic fun and sentimentality of a #CrackerBarrelMoment through unscripted social media vignettes filmed at the restaurant.
Many homeowners wish they could remodel but are unsure of how to find the best and most trustworthy team. The Home Depot Home Services provides professional help on just about any project – big or small – all backed and vetted by The Home Depot, using the best and most trusted local tradespeople. Erin and Ben know that small town economies stay healthy when local businesses do too, and they love this program that uses only local trades and small businesses to get the home remodel job done.
Safety First created the Riva: the only sustainably designed baby stroller made in the United States at a zero-waste facility in Columbus, Indiana from 85% recycled plastic as part of their car seat return program. Because of Erin and Ben's commitment to the American manufacturing that keeps small towns thriving, they were the perfect fit to represent the brand in the Safety First Strolling for a Better America campaign to redesign and renovate public spaces and parks for families across the country, starting with the Trustmark Art Park in downtown Laurel, Mississippi—the Napiers' hometown.
Through beautifully art directed 30 second films about saving money with DIY home design and lifestyle tips, Erin and Ben share the value of using the Bank Americard Cash Rewards Credit Card to make budgets stretch further. The short vignettes convey the quirky, homemade, friendly warmth the Napiers are loved for in the home design space.